Review bookmarks, produced per title
Marketplace tooling reaches the reader who bought online. It does not reach the one who took a copy from a signing table, a conference stand, or an influencer mailing. We print the piece that does — a bookmark, made for one title, that asks for an honest review and shows the reader how to leave one.
Order for a titleBoth faces of a finished piece. Shown here on our own title — we have not put a client's book on a sales page.
The gap
Advance copies now move through digital services that chase their own reminders. Marketplace orders get the marketplace's own request. Between them sits a category nobody instruments: the physical copy placed directly into a reader's hands.
Signed copies. Event stock. Conference giveaways. Author copies. Press and influencer mailings. Each one is a reader who has the book, may well finish it, and has no prompt, no link, and no reminder — because the channels that would have prompted them never knew the copy existed.
A bookmark is the one insert that survives this. It is not advertising the reader throws away; it is the thing they use to hold their place, for as long as the book takes.
The object
“If you finished it.” The ask is addressed to the reader who actually read the book, which is the only reader whose review is worth anything to the title.
No incentive, no star rating named, no suggestion of what to feel. The wording asks for a review and states why it helps another reader — a reason, not a pressure.
Most people who mean to review never write one, because composing it is work. Three neutral questions turn a blank box into something answerable without steering what the answer says.
The code resolves through a redirect rather than a raw marketplace address, so a printed run never expires, non-US readers reach their own storefront, and every title gets a scan count.
How it runs
There is no inventory, no minimum commitment across titles, and nothing to store. Each title is produced on its own, which is what keeps the price where it is.
A print-resolution cover, the marketplace listing for the title, and a pull quote if you want one on the front. That is the whole brief.
Artwork comes back for approval with the compliance wording already in place. Changes at this stage cost nothing.
To your office, to your fulfilment partner, or direct to the author — unbranded, so it arrives as your material rather than ours.
A short report showing how many readers reached the review page and when. Reorders of a title already set up carry no new setup.
Compliance
Amazon permits a seller to ask for an unbiased, un-incentivized review, and its own seller guidance applies that permission to package inserts. Books carry an allowance no other category has: a reader who received a free copy may review it, provided no review was required and no attempt was made to influence it.
Most insert advice circulating online does not respect those limits. A good deal of what sellers are told to print — “if you’re happy, review; if not, contact us” — is a named violation. These are the constraints the artwork holds:
Sources: Amazon Community Guidelines on customer reviews; Amazon’s seller guidance on customer product reviews, which addresses package inserts directly; Kindle Direct Publishing help on reviews of free and discounted copies. We will send the citations on request — you should check them rather than take our word.
Pricing
Design from the template, the compliance wording, the coded QR and its scan report, and shipping within the United States. Invoiced on delivery.
A bespoke illustration commissioned for a single title is quoted separately. Firms placing titles continuously are better served by an account rate than by ordering title by title — say so in the order and we will price it that way.
Order
Fill this in and it opens a message in your own mail client, addressed to us, with the details set out. Nothing is charged here and nothing is committed — we confirm the specification, send a proof, and invoice on delivery.
Questions
We do not know, and neither does anyone selling you an insert — no published data on physical-insert conversion exists. What we can tell you is how many readers reached the review page, because we count the scans. We would rather report that honestly than quote a figure we cannot stand behind.
Amazon requires a recent authentication before it will open a review form, so a reader with a stale session signs in first. We say so on the card rather than promising a one-tap review, because a promise the object cannot keep costs the reader's goodwill at exactly the wrong moment.
For books, yes — Kindle Direct Publishing states that free or discounted copies may be given as long as no review is required and no attempt is made to influence it. This allowance is specific to books; it does not extend to free product in other categories.
Yes. The run ships unbranded by default, and the piece carries your imprint rather than ours. Firms that would rather resell it under their own name should say so — that is a different conversation and a different rate.
Then title-by-title pricing is the wrong instrument. Tell us roughly how many titles you launch a year and we will quote an account rate against it.